It’s crucial to be seen locally on Google. Your potential clients won’t be able to locate your website if it doesn’t appear at the top of local search results, and you won’t be able to generate much traffic or income for your business. According to this study, 53% of consumers look for something local at least once a month. To put it another way, Google sees a lot of local queries.
Every local business should work to increase its internet visibility. Your local community can be a great asset as a direct purchase or referral source, whether you offer unique services, sell items, or manage a brick-and-mortar store.
- Manage your online Reviews
Everyone understands that online reviews help small businesses grow their income and differentiate themselves from the competition. According to the poll, 75% of customers believe and evaluate customer reviews before making a purchase or visiting a store. Building reviews are critical since they help firms get credibility and visibility online.
If you want great feedback on your company, you must deliver excellent customer service. This will increase your chances of receiving positive feedback. You may also include social network buttons on your website to encourage customers to provide reviews. Instead of free shipping, a special promotion, or a discount, you might ask and encourage customers to post reviews. Just make sure your tone is in harmony.
It’s also crucial to respond to unfavorable reviews because it tells other consumers that you care about them and want to help them solve their difficulties. It also demonstrates how simple it is to work with your organization.
- Make sure your Google My Business page is optimized.
Creating and optimizing your Google My Business profile is the greatest approach to boost your internet presence. This article will help you improve your local search rankings, increase traffic to your website, and appear in the local 3-pack. You will have more control over your online presence on Google once you build your GMB profile.
Ensure that you claim ownership of your business listing and that your profile is optimized for optimum online visibility. To potential customers, try to present the most important and accurate information possible, such as contact information, reviews, opening hours, address, website link, and services.
If you have multiple locations, each Google My Business page must have its own name, address, and phone number.
- Maintain the NAP Consistency
People and search engines are sophisticated enough to recognize the proper NAP data among multiple addresses, names, and phone numbers, therefore local businesses must consider the value of having consistent NAP information.
Make sure that your NAP information is correct. Incorrect NAP information might cause people to become upset, and you could lose key business. Furthermore, Google considers your NAP when determining whether or not your company is credible enough to earn potential clients’ trust.
The necessity of NAP consistency is sometimes overlooked by small enterprises. It helps your business rank higher in local search results, increases sales, and improve SEO value. Make sure to include your NAP information on each and every page of your website.
Make sure your business name, address, and phone number are accurate with the information on your website when upgrading your listing. If your NAP information changes, make sure to update it everywhere your business appears on the internet.
- Create Local Content
In the world of local search, you must evaluate how critical it is to develop high-quality, hyper-local content. You can write articles about your services, local events, local news, or stories for your content. You should look for and write content based on location keywords, services, and products.
The more specific your keyword phrases are, the more likely you are to appear in Google for those search terms. You can utilize the SE Ranking Keyword Suggestion Tool or Answer the Public for keyword research. These tools will display the most relevant keywords, together with detailed statistics such as CPC, KEI, search volume, competition, recommended bid, and SERP rankings. Make sure to use local keywords in the title tags, anchor text, meta description, URLs, and body copy of your article.
- Maintain a social media presence
Online buyers nowadays desire to interact with local businesses via their social media presence. Customers want to buy from brands they follow and connect with on social media. Make sure your local business has social media pages on Facebook, Instagram, LinkedIn, Twitter, and other platforms if you want to improve your local presence.
Whether you participate online every day or once a week, your social media presence should be a top focus. It’s critical to actively engage with your audience, respond to their inquiries about your company, promote local content, and express gratitude for their support. Every day, social media is gaining traction. You will be more successful if you have a larger social media presence.
- Make Your Website Responsive to Mobile Devices
Making your website mobile-friendly is one of the most crucial elements for local businesses. According to this study, 88 percent of consumers use their mobile devices to look for anything “near me.” Mobile devices are being used by searchers in greater numbers than ever before. Google wants people to find answers to their questions that are useful.
As a result, if you want to improve your Google online exposure, you should have a responsive website. Ensure that your website is mobile-friendly, as this has an impact on your search rankings and local SEO.
The results of search engines are becoming more personalized and hyperlocal, as well as more focused on the user’s intent. Only by taking proactive steps to boost your local exposure can you achieve success in local search. I hope the six strategies listed above will help you take your small business to the next level.