One of the most important aspects of any business is video marketing. It’s a fantastic way for people and businesses to connect with their target audiences and share what they have to offer.
When done correctly, video marketing can help a company’s credibility and connect them with their customers in ways that other forms of marketing simply cannot.
If you’ve never implemented video marketing, now is the time to start. With traditional marketing’s effectiveness dwindling and video’s popularity skyrocketing, video marketing has become a must-have for every business.
The use of video to raise awareness, create engagement, and drive sales is known as video marketing. It’s a big part of digital marketing, and it intersects with content marketing.
To meet this rising demand, Facebook, Instagram, Twitter, and LinkedIn have all gone “video first,” introducing new video-friendly features such as “live” broadcasting and “stories.”
Simultaneously, video-based platforms such as YouTube, Snapchat, and Tik Tok have exploded in popularity and have become staples of online video consumption.
As a result of these developments, video is now easier to make than ever before and more popular to watch than ever before. Do people, on the other hand, want to watch video marketing? It turns out that they do.
- Customers prefer to learn about a product or service through video 72 percent of the time.
- They also discovered that nearly half of internet users look for a product or service-related videos before visiting a store.
- Video on your landing page can increase conversion rates by up to 80%.
These figures demonstrate that video marketing is still relevant and valued by today’s consumers. In other words, customers now expect video marketing!
When you consider your own shopping habits, this makes sense. When was the last time you made a purchase without first watching a video?
You might not realize it, but video can help you rank higher on Google. Because of the size and contrast of video previews, video not only helps your site rank better but also gives you more exposure in search results.
The future of video marketing is bright, and there’s no better time than now to start reaping the benefits. Video content can be a great way to reach new customers and show off your company’s personality in a fun, engaging way.
So what are you waiting for? Share this post with your business partners and let them know it’s not too late to join in on the video.
