Assuming you are reading this blog in 2023, voice search has become one of the primary ways people conduct online searches. Search engines have become more sophisticated and are now able to understand natural language processing (NLP). This means that people can speak into their devices and get results that are relevant to their search query.
For example, if you wanted to know how to make a cake, you could simply say “How do I make a cake?” into your device and it would pull up results with recipes, videos, and blog posts on how to make a cake. The days of typing out keywords into a search engine are gone; now, all you need is your voice.
As you can imagine, this shift from typed to spoken searches has major implications for businesses and digital marketers. No longer can businesses just stuff their content with keywords and hope for the best; they must now focus on creating content that is natural, easy to understand, and helpful. In other words, businesses must now focus on creating content for humans instead of machines.
Here are some tips on how to optimize your content for voice search in 2023:
Use long-tail keywords: Long-tail keywords are phrases that are more natural sounding and specific than shorter keywords. For example, a short keyword could be “cake recipe” whereas a long-tail keyword could be “best cake recipe for beginners.” Long-tail keywords are more likely to be used in voice searches because they sound more like the way people naturally speak.
Answer questions: One of the best ways to Optimize your content for voice search is by answering common questions related to your business or industry. When people use voice search, they tend to ask questions in the form of full sentences starting with who, what, when where, why, or how. For example, someone might say “How do I fix a leaky faucet?” or “What is the best type of toothpaste for cavities?” If you can answer these types of questions in your content, then you will be more likely to show up in voice search results.
Use structured data: Structured data is code that you can add to your website that helps search engines understand your content better. This code allows you to provide information such as your business name, address, phone number, opening hours, reviews, and much more. By adding structured data to your website, you are making it easier for search engines to find and index your content which will help increase your chances of showing up in voice search results.
Voice search is becoming increasingly important as we move into the future. In order to ensure that your business shows up in invoice search results, it is important to Optimize your content accordingly. Use long-tail keywords, answer questions directly, and use structured data when possible. By following these tips, you can ensure that your business stays ahead of the Curve when it comes To Voice Search optimization.
How to Implement Voice Search Content in WordPress
If you’re like most people, you probably use voice search without even thinking about it. Whether you’re asking Siri for directions or using Google Assistant to find a restaurant, voice search is becoming more and more popular. And as voice search becomes more common, it’s important for businesses to start optimizing their content for this new technology.
Fortunately, if you’re using WordPress, there are a few easy ways to make sure your site is voice search-friendly. In this blog post, we’ll give you a step-by-step guide on how to implement voice search content in WordPress.
- Identify Keywords and Phrases
The first step in optimizing your site for voice search is to identify which keywords and phrases people are likely to use when searching for your business. To do this, put yourself in your customer’s shoes and think about the questions they might ask. For example, if you own a restaurant, someone might say “Siri, find me a nearby Italian restaurant.”
Once you’ve brainstormed a list of potential keywords and phrases, you can use a tool like Google Keyword Planner to see how popular they are and whether people are actually searching for them. This will help you narrow down your list to the most effective keywords and phrases.
- Optimize Your Site’s Title and Meta Tags
The title and meta tags of your website play a big role in how well it ranks in voice search results. When optimizing these elements, be sure to include your target keywords and make them as concise as possible. Keep in mind that people often use shortened versions of phrases when speaking, so don’t worry about being too keyword-heavy. For example, if someone wants to find a local coffee shop, they might say “Siri, find me a coffee place near me.”
- Add Schema Markup
Schema markup is code that helps search engines understand the content on your website. By adding schema markup to your site, you can give voice assistants like Siri and Alexa additional information about your business, such as your location, hours of operation, and contact information. This will help ensure that searchers get accurate results when they ask questions about your business.
Adding schema markup to WordPress is relatively simple; there are plugins like WP SEO Structured Data Schema that can automatically generate it for you. However, if you’re not comfortable adding code to your site yourself, we recommend working with a developer or SEO professional who can help implement it for you.
- Publish Frequent Blog Posts
Another great way to optimize your site for voice search is to publish frequent blog posts that answer common questions people have about your industry. When creating these posts, be sure to keep your target keywords in mind so that they’re included naturally throughout the post. In addition, be sure to structure your posts using titles and subheadings so that voice assistants can easily read them aloud. For example:
How to Make the Perfect Cup of Coffee at Home
This post could include subheadings like “What You’ll Need” and “Step-by-Step Instructions.” By structuring your posts in this way, you’ll make it easier for voice assistants to read them aloud and give searchers the information they need.
Voice search is already changing the way people interact with the internet, and it’s only going to become more popular in the years to come. Now is the time to start optimizing your content for voice search so you can stay ahead of the competition. If you need help getting started, our team of experts is here to help. Let us know how we can assist you in creating content that ranks high in voice search results!
Are you ready for voice search? Share this article with your friends and colleagues who need to know about this important shift in online behavior – they’ll be glad you did!