Understanding the importance of social networks for companies is a fundamental step in creating an effective web marketing strategy. The more time passes, the more social media marketing is taking on a key role in managing the online presence of all types of businesses, from businesses to freelancers.
Being ready and open to change and being flexible in seeking new and winning strategies is the strength of an actual social media manager in 2021. But what is the social presence really for your business? And why is it so important, especially in this period of economic crisis due to the Covid19 pandemic?
Social media marketing is a constantly evolving field. Let’s immediately clarify the first fundamental rule. Although your presence on social networks leads you to deal with an impressive number of potential customers, it is not enough to open a page or a company account waiting for people to come looking for you.
An effective social media marketing strategy must be studied at 360 °. Leaving aside the numbers, the time has come to ask the real question that opens the doors to the world of social media marketing: what are people looking for on social media? The answer is interaction.
That is, why should a person prefer to search for a professional on Facebook rather than looking for his name on the yellow pages? Because he interacts with other people on social media, he can interact with other customers, ask for information, look for reviews, and even communicate directly with the company. This creates a relationship of trust, which is essential to acquire that person as a customer and build loyalty.
He will not only remember the purchase made, but he will know perfectly well who he bought from. He will remember you and your business.
Social profiles become the way you can convey your company’s message, which must be unique and personal.
With this strategy, you can create visibility and consideration online. There is no use having a page with thousands of fans if these people have no interest in your business.
The social media marketing strategy
At this point, we will study, by mutual agreement, an action strategy. There are several possibilities. Some prefer to manage their social presence independently and delegate the subsequent updates entirely to the professional, with all the nuances that can be thought of between one solution and another.
Creation of a company page: it is constantly used to publish the updates and news launched by the company. This will be used to create the relationship of interaction with customers, to allow them to stay up to date and informed about what the company activities are;
Programming of advertising campaigns with call-to-action: they are used to present offers and products to those who may be interested in their purchase.
The periodic report and the increase in ROI (return on investment)
The other indispensable tool for a successful social media marketing strategy is, in fact, the periodic results report.
By analyzing the performance, in progress, we will correct and improve those aspects that need to be retouched. We will also study new ways and new actions to make our strategy even more effective.